What Your T-Shirt Design Says About Your Brand

Like fonts and logos, your brand’s merchandising is also essential to brand awareness and marketing. Your merchandising should be high-quality, durable, and pleasing to the eye—regardless of what type of service or good you provide.

If you’re thinking about designing T-shirts for your brand, it’s essential that you have an excellent T-shirt design. You want your customers to wear your shirt confidently and hopefully reach other potential customers. Your T-shirt designs should be an engaging representation of your business. To give your customers the best merchandise, you should evaluate your T-shirt designs and understand what your T-shirt design says about the brand.

The Audience You’re Trying To Reach

Your T-shirt designs can say a lot about your brand with colors, fonts, illustrations, and phrases. When creating T-shirts, you should be aware of your audience and whom you’re trying to reach. You don’t want to create a pink unicorn T-shirt for your audience of middle-aged farmers. Your T-shirt designs should convey your brand’s message to the audience you’re trying to reach.

The Message You’re Conveying

When marketing your brand, you should always have an end goal or message you want to convey to your audience. This is one of the most critical steps in creating marketing tools. Did you make the T-shirt to promote an event or create the T-shirt for fashion purposes?

Depending on your line of business, your customers should know what the design means. If you created a T-shirt with your logo and contact information on the back, you’re promoting your business and want others to check it out. However, if you created a T-shirt design for an event with your logo and event information, the message is promotional, and you want others to check out your event!

If Your Brand Is Trendy (or Not)

Your branding and design can say a few things about your business, including if you’re trendy. Consumers want to have the latest and most stylish clothes to show off to their friends and on their social media accounts. Keeping up with trends will benefit you, especially if your audience is teens and young adults. Currently, the big trend in T-shirt designs is simple graphics on the front and complex graphics on the back of the shirt.

However, if your target audience isn’t trendy, you can design your T-shirt with less complex designs but still modern enough to catch the eyes of people walking by.

When designing your T-shirts, you should think of what your T-shirt designs say about your brand. Study your audience, understand what they look for in apparel, and mirror the same style with a unique flair. If you need a professional to help design your shirts, PrimePickUSA is the place for you!

We are a heat transfer vinyl store that takes pride in creating high-quality shirts for businesses, families, and celebrations. Take pride in your designs and contact us at (770) 674-4746 to get started today!